Sunday, September 7, 2014

Fonterra to invest US$ 615 Million in China JV

Fonterra to invest US$ 615 Million in China JV

New Zealand's Fonterra Cooperative Group is investing approximately US$ 615 million to form a JV with China's Beingmate, an infant formula manufacturer, The JV will produce milk products for the domestic Chinese market. The JV, which will be 51% owned by Beingmate and 49% by Fonterra, will also distribute Fonterra's Anmum brand products in China. In turn Fonterra plans to buy up to 20% stake in Beingmate.

China, the world’s 2nd largest economy, continues to be the most important market for companies looking for growth and Chinese companies continue to globalize by investing and selling their products in new markets; what is your company’s strategy for engaging China?


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