Fonterra to invest US$ 615 Million in China JV
New Zealand's Fonterra Cooperative Group is investing approximately
US$ 615 million to form a JV with China's Beingmate, an infant formula
manufacturer, The JV will produce milk products for the domestic Chinese
market. The JV, which will be 51% owned by Beingmate and 49% by Fonterra, will also
distribute Fonterra's Anmum brand products in China. In turn Fonterra plans to
buy up to 20% stake in Beingmate.
China, the
world’s 2nd largest economy, continues to be the most important market for
companies looking for growth and Chinese companies continue to globalize by
investing and selling their products in new markets; what is your company’s
strategy for engaging China?
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