Aggressive Global Expansion by Chinese Firm GF Futures

Emily Yip GM of GF Futures HK , David Nealis President of Blue Bridge, and Lu Mansheng VP GF Futures China

Below is a good article from Hedge Week, it highlights the aggressive market expansion of the Chinese brokerage firm GF Futures.  

GF has a good global expanision strategy and USA brokerage firms who haven't seriously looked at the Chinese market place should rethink their strategy, because in this global market place you will find them competing against you in your own home markets, cash rich from their high growth home markets.

NYSE Liffe announces first colocation customer from Asia

Fri, 11/05/2012 - 13:19

NYSE Liffe, the European based derivatives business of NYSE Euronext, has announced GF Futures (Hong Kong) Co Ltd, a Hong Kong based subsidiary of GF Group, as its first colocation customer from Asia.

GF Futures is a leading player in the Asian derivatives market and through its membership of NYSE Liffe, clients of GF Futures can now access the Exchange’s European markets through its colocation facilities based in NYSE Euronext’s European Liquidity Centre.

“We are delighted to welcome GF Futures not only as a member of NYSE Liffe, but also as our first Asian based colocation customer,” says Cecelia Zhong (pictured), the Head of Greater China Business Development, NYSE Liffe. “Asia has been identified as a strategic priority for the group, and we are reinforcing our commitment to the region, as well as our obligation to support a global trading infrastructure for our European contracts, by providing premier products and services, such as colocation, to our Asian customers.”

“Colocating servers in NYSE Euronext’s European Liquidity Center allows us to expand our business further into European markets” says Dr XIAO Cheng, General Manager of GF Futures. “Through our colocation offering and acting as their broker, we have already brought access to our first High Frequency Trading customer, a major player in the Asian markets, who will be trading the European interest rate Euribor contract and European equity index futures.”

NYSE Liffe opened its Hong Kong office in December 2011, headed by Cecelia Zhong, to further strengthen the group’s strategic exchange alliances in China and Hong Kong, as well as to generate new business and better serve its existing customers in the region. 

The article can be found at - http://www.hedgeweek.com/2012/05/11/166246/nyse-liffe-announces-first-colocation-customer-asia  

China, the world’s 2nd largest economy, continues to be the most important market for companies looking for growth and Chinese companies continue to globalize by investing and selling their products in new markets; what is your company’s strategy for engaging China?

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