Rio Tinto researching diamond demand in China

Rio Tinto researching diamond demand in China
Resources giant Rio Tinto has commissioned global market research company Ipsos to research the demand for diamond jewelry in China. The research aimed at understanding consumer perceptions in China around jewelry comprising small, affordable diamonds, referred to as fashion jewelry. The research confirmed a growing trend towards diamond fashion jewelry in China and challenged the conventional wisdom that Chinese consumers only appreciate large, high quality, white diamonds or gold jewelry. According to PLDG Creative Intelligence, an independent global jewelry trend and forecasting company, this trend in China is consistent with other key jewelry markets.

China, the world’s 2nd largest economy, continues to be the most important market for companies looking for growth and Chinese companies continue to globalize by investing and selling their products in new markets; what is your company’s strategy for engaging China?

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