Rolls Royce’s largest market is China

Famed British auto maker Rolls Royce Motors Cars Ltd.’s largest market is China

Last year Rolls Royce’s China market sales made up 28% of the company’s total global sales, making it the largest market for the auto maker. Rolls Royce CEO Torsten Mueller-Oetvoes said that the car company

delivered 3,630 units to customers in about 40 countries in 2013.

This was the fourth straight record year of sales for Rolls-Royce as the auto maker tries to fulfil historically high demand for its vehicles. Let’s hope they are able to keep up the growth while maintaining that legendary quality. 

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China, the world’s 2nd largest economy, continues to be the most important market for companies looking for growth and Chinese companies continue to globalize by investing and selling their products in new markets; what is your company’s strategy for engaging China?

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