The Philippines; things might sound familiar but often its not what you are thinking.

 

The Philippines was the fastest growing economy among major Asian countries in 2023. Its a market you want to look at for its amazing growth.

I am a believer in reading into the locations and cultures where I do business , it gives me insight into what it takes to be successful there.
Since our foods are an extension of ourselves learning about local foods is important when it comes to understanding a market that I am operating in.

When it comes to Filipino Food with its influences from Spanish, American and Chinese cuisines many of the dishes may have familiar names.

Especially those of us with Latin backgrounds may recognize many dishes like lechon , calamares , arroz , paella, menudo , bistek, and leche flan. The average American will recognize Filipino dishes like beef stew and chicken pot pie.

Though many of the names might sound familiar actually when you dial down into them they are all uniquely Filipino, which is very true of most things when you are operating in the Philippines.

There is also the case for things that you might believe you know the definition of because the word is used in your culture but are actually something completely different from what you thought. For example “ Putos” are delicious cakes from the Philippines and the root of this word isn’t Spanish at all.

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