Citigroup issues sole-branded credit cards in China

Citigroup issues sole-branded credit cards in China

David Nealis President of Blue Bridge

Citigroup announced that it has issued its first-ever sole-branded credit card in mainland China. The China Banking Regulatory Commission gave Citigroup approval to issue credit cards directly to local customers in February 2012. The US-based bank already has co-branded credit cards with Shanghai Pudong Development Bank, a program that will end following the launch of Citigroup’s sole-branded product.

China, the world’s 2nd largest economy, continues to be the most important market for companies looking for growth and Chinese companies continue to globalize by investing and selling their products in new markets; what is your company’s strategy for engaging China?

 

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