The Philippines was the fastest growing economy among major Asian countries in 2023. Its a market you want to look at for its amazing growth.
I am a believer in reading into the locations and cultures where I do business
, it gives me insight into what it takes to be successful there.
Since our foods are an extension of ourselves learning about local foods is
important when it comes to understanding a market that I am operating in.
When it comes to Filipino Food with its influences from Spanish, American and
Chinese cuisines many of the dishes may have familiar names.
Especially those of us with Latin backgrounds may recognize many dishes like
lechon , calamares , arroz , paella, menudo , bistek, and leche flan. The
average American will recognize Filipino dishes like beef stew and chicken pot
pie.
Though many of the names might sound familiar actually when you dial down into
them they are all uniquely Filipino, which is very true of most things when you
are operating in the Philippines.
There is also the case for things that you might believe you know the
definition of because the word is used in your culture but are actually
something completely different from what you thought. For example “ Putos” are
delicious cakes from the Philippines and the root of this word isn’t Spanish at
all.
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