CEOs look to China for market expansion

David Nealis President of Blue Bridge

CEOs look to China for market expansion About 30% of global CEOs rank China as their top growth market this year, big four consulting firm PricewaterhouseCoopers LLP recently said in a report. According to PwC's latest Annual Global CEO Survey, 63% of CEOs in Japan, 56% in Australia, 48% in the US and 45% in the Association of Southeast Asian Nations believe that China will play a critical role in their growth plans. Although the Chinese central government has lowered China's growth target to 7.5% for 2012, the projection is still more than double the growth rate for the global economy.

China, the world’s 2nd largest economy, continues to be the most important market for companies looking for growth and Chinese companies continue to globalize by investing and selling their products in new markets; what is your company’s strategy for engaging China?

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