De Beers retail stores expand in China

De Beers retail stores expand in China The world's largest diamond miner by value De Beers has formed a JV with luxury conglomerate LVMH to open six or more retail stores in China this year. De Beers' retail venture opened its first outlet in mainland China last year as the group along the rest of the sector makes the most of Asia's enormous appetite for luxury. De Beers JV with LVMH will called De Beers Diamond Jewelers; De Beers is also refurbishing their flagship stores in London's luxury quarter and on New York's Fifth Avenue to attract wealthy Chinese buyers traveling abroad. 

China, the world’s 2nd largest economy, continues to be the most important market for companies looking for growth and Chinese companies continue to globalize by investing and selling their products in new markets; what is your company’s strategy for engaging China?

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