Fonterra to open second hub in China

Fonterra to open second hub in China

The world's largest exporter of dairy products, Fonterra, has announced plans to open a second dairy hub in China.  The hub is planned for Ying County in Shanxi Province, and will have 15,000 cows. This second farming hub aims to meet the growing demand for fresh milk in China, The Ying County hub will consist of five 3,000 cow farms. Fonterra said production is expected to start in the first half of next year.

Fonterra is recovering from a recent false botulism scare, which was highly publicized in the Chinese press. 

China, the world’s 2nd largest economy, continues to be the most important market for companies looking for growth and Chinese companies continue to globalize by investing and selling their products in new markets; what is your company’s strategy for engaging China?

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